Cooper Carry
Print, Digital, & Video Design
Challenge
Cooper Carry needed cohesive, on brand marketing materials to communicate complex project stories across multiple studios/divisions. With a wide range of project types and audiences, the goal was to develop materials that clearly conveyed each story while maintaining a unified visual voice for pursuits, conferences, and digital platforms.
Approach
I developed cohesive visual systems for print, digital, and video materials, ensuring each piece communicated the project story clearly and aligned with the firm’s brand voice. I collaborated across studios to refine layouts, typography, and imagery so every asset felt unified and adaptable for pursuits, conferences, and online platforms.
Outcome
The refreshed collateral strengthened the firm’s visual identity and improved clarity across print and digital touchpoints. The new templates increased efficiency for the marketing team and have been used in pursuits, award submissions, and client-facing communications, helping Cooper Carry present a unified and compelling brand story.