Brock Built needed cohesive and flexible marketing materials that could support multiple new communities. They were looking for a unified visual system that would streamline production and help the marketing and sales teams present each neighborhood consistently.
Approach
I developed logo designs and cohesive visual systems for several new Brock Built communities, creating identities that felt distinct while still aligning with the overall brand. I also built flexible templates, marketing assets, and layout structures that the internal team could use for print and digital needs. Throughout the process, I refined typography, color, and imagery to ensure every piece supported a consistent and polished presentation for each neighborhood.
Outcome
The new templates and branding made it easier for Brock Built to promote communities quickly while maintaining a unified brand presence.
Marketing and sales teams could update materials without starting from scratch, and the consistent look across print and
digital touchpoints helped strengthen recognition of the Brock Built brand.